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Our mission





We strive to support and contribute to the development of creative thinking (creativity) in business, in education and in society (public policy making) – in Romania, as well as in the Central & Eastern European market.

We believe applying creative thinking (creativity) in organizations leads to better performing teams, increased efficiency in problem-solving, and an over-all inclusive and inspiring organizational culture. Introducing creativity in the education system starts with teachers that are trained in creativity, and continues with their capacity to change the curricula and the teaching practices, and it eventually leads to children being introduced to and schooled in creative thinking since (public) primary level. When creativity becomes part of the public sector, it gains the capacity to affect and also involve the whole society: through state sponsored programs for creativity learning, through change-agents working within the public sector, and through collaboration in policy making.