For more than 20 years now, Creativity has been recognised around the world as a crucial skill for building a better future – either in business, education, or public policies. After more than 50 years of study and practice, today we see creative thinking processes being used for developing better leaders, better educational systems, better societies. Still, Creativity has a serious brand challenge in our part of the world. We see it as being a virtue of the few – a divine gift. We praise the creative class, over the creative process.
Rebranding Creativity is a conference that aims to start a movement that will change this perception and reclaim Creative Thinking as the crucial life skill for our better future.